I was asked about the benefits of a business account from an artrepreneur and thought other creatives would benefit from this post. I outlined the common questions about Instagram business accounts and laid out some pros and cons to consider before making the switch. When…

Not sure how to “work your Instagram” or feeling like you are not sure what to do when you login to your account. This week’s blog post outlines 5 daily tasks to do on your Instagram. 1. Check on Your Post’s Results The first daily…

Juggling all of the aspects of marketing can be daunting, especially when there are so many ways to market. I can relate with feeling like you need to do everything to get your message out there. This week’s blog post gives you three simple marketing…

It’s time to scrap the idea of a newsletter update….Nobody reads newsletters. Especially those monthly newsletter updates every creative business is sending! Sure your parents, spouses, family, and friends may want to read your updates, but your true art fans, buyers, and the audience don’t…

If hashtags are still a mystery for you, it’s important to know that there is a strategy behind hashtags. It’s a new form of digital language, that if understood, can help with your online business growth. This blog post discusses the “rules” that you didn’t…

Besides a logo, there are additional visual and written components that make up your brand. Branding takes time to develop. You can always get some outsider opinions to help direct your brand if you’re new at it, but don’t waste money paying a branding firm…

Foundational branding is the more strategic side of branding and business development. This is where the grunt work of branding happens but is not difficult. It’s best to start with these foundations of your brand before making the fun visual branding.  As much as your…

Fake accounts following you on Instagram: Ignore them. Spam account and bots will eventually get removed. You can report them as spam, but move on and don’t worry that they followed. If your account is hacked on Instagram: As long as you can keep accessing…

Let’s be real, you can’t rely on social media: algorithms change, advertising is a pay-to-play game, and online marketing is a constantly changing environment. By the time you figure out a strategy to gain fans and followers, it seems like something has changed. While social…

Giveaways on social media can be a fun way to quickly grow your audience and add a bit of buzz around your products. There are a handful of things that tend to occur around social media giveaways that are hard to avoid but important to…